Post by account_disabled on Jan 23, 2024 6:43:52 GMT
Three content formats that more often bring applications, appeals, etc. Case studies - what can be more effective than showing the results of work? The main thing is that the emphasis in the text should be on solving the client's problem, and not on the company. Another plus of cases is that there is no need to invent topics for articles, there is already ready-made material that just needs to be collected and coordinated. Scenario articles (and more) - when you take a product and show how to put it into practice in one of the user-defined scenarios. For example, such articles will be "How to collect your knowledge base in Knowledge" or "How to make an original landing on Tilda" . Of course, this format is not suitable for all companies, but in practice it works well. An alternative to such articles are video instructions and webinars. In some cases, a video is the only option to show the usage scenario. For example, if you need to show how a tent unfolds or how leather paint easily masks scratches on a sofa.
There is no point in writing articles here. Training articles on the C Level Executive List example of the company's experience - when you tell how to do something based on your experience. For example, an agency does an article on how to get the most sales from advertising, where it explains how they forecast the number of leads and achieve the set KPIs. In the list, formats are built in order of priority, that is, cases are the best, then others. From the editorial office. We recommend subscribing to Kateryna Kushnir's Telegram channel "Not just an editor" . There is a lot of information about commercial writing, editorial and content marketing. And don't miss other articles from Kateryna : "What should the author or copywriter ask the client at the start of the project" "Should the author be an expert in the topic he is writing about" "How to understand what is wrong if you respond to a bunch of vacancies and you are not accepted" "What information is needed in the article? How to understand which questions to reveal? "About finding customers for a copywriter" "Review of Lyudmila Sarycheva's book "Give way to drama"" "Difficulties of novice authors" "How to become an editor and get into a big company" "Editor's column: about texts for SEO .
Why not start with of your project" "Fear of a blank sheet" Review of Maksym Ilyakhov's book "Clear, clear" "How to become a good editor" "How to write simply about complex things" "About the qualifications of authors and editors" "How to write instructional articles" "Secrets of a good text" "When the author or editor is ready to pay more" "13 mistakes about content marketing and texts" We advise you to study the selection "TOP-500+ blogs on Internet marketing" . All sources are divided into categories: SMM, SEO, PPC, UX, internet marketing, copywriting, web analytics, content marketing, email marketing. The selection includes not only blogs, but also Telegram, public and YouTube channels. If you want to add a useful resource, then leave comments. We will study your resource and add it to the top. Distance course "Content Marketing" is designed for those who want to learn how to form a content marketing strategy in accordance with the communication strategy of the brand.
There is no point in writing articles here. Training articles on the C Level Executive List example of the company's experience - when you tell how to do something based on your experience. For example, an agency does an article on how to get the most sales from advertising, where it explains how they forecast the number of leads and achieve the set KPIs. In the list, formats are built in order of priority, that is, cases are the best, then others. From the editorial office. We recommend subscribing to Kateryna Kushnir's Telegram channel "Not just an editor" . There is a lot of information about commercial writing, editorial and content marketing. And don't miss other articles from Kateryna : "What should the author or copywriter ask the client at the start of the project" "Should the author be an expert in the topic he is writing about" "How to understand what is wrong if you respond to a bunch of vacancies and you are not accepted" "What information is needed in the article? How to understand which questions to reveal? "About finding customers for a copywriter" "Review of Lyudmila Sarycheva's book "Give way to drama"" "Difficulties of novice authors" "How to become an editor and get into a big company" "Editor's column: about texts for SEO .
Why not start with of your project" "Fear of a blank sheet" Review of Maksym Ilyakhov's book "Clear, clear" "How to become a good editor" "How to write simply about complex things" "About the qualifications of authors and editors" "How to write instructional articles" "Secrets of a good text" "When the author or editor is ready to pay more" "13 mistakes about content marketing and texts" We advise you to study the selection "TOP-500+ blogs on Internet marketing" . All sources are divided into categories: SMM, SEO, PPC, UX, internet marketing, copywriting, web analytics, content marketing, email marketing. The selection includes not only blogs, but also Telegram, public and YouTube channels. If you want to add a useful resource, then leave comments. We will study your resource and add it to the top. Distance course "Content Marketing" is designed for those who want to learn how to form a content marketing strategy in accordance with the communication strategy of the brand.